I'm author ELLE STRAUSS and welcome to my website!

I write fun, lower Young Adult (teen) fiction to do with whimsical things like time-travel, fairies and merfolk.

When my serious side peeks out, she's called LEE STRAUSS. She likes to write upper YA about real things that have happened in the past, or made up things that could quite possibly happen in the future.

This blog is about books, mine and other fab authors', but occasionally I'll share about other topics.

Thanks for dropping by!

Friday, May 4, 2012

Indie Publishing - the Smartest and Dumbest Things I've Done So Far

Indie Publishing is Awesome and Terrifying.

And totally worth it.

(Doesn't mean I won't also try other forms of publication--that's still up for grabs. But it was the right move for my Clockwise series/genre.)

I've been at it since September, so for eight months, and I feel like I've been to school (and schooled! ha.) One thing I figured out is that nobody really knows what they're doing, especially me. I mean, how can they (I), when the publishing floor is constantly fluxing under your feet?

So what was the Smartest and Dumbest thing I've done so far?

Let's start with Dumbest and get it out of the way. I'd have to say the dumbest thing for me, was putting my books on Kindle Select. I know lots of people sing its praises, but I would bet many more are grumbling quietly in their tea, feeling stupid and trapped.

Here's why:

1)You have to make the top 100 free (the only benefit to Select in my opinion, is easy to obtain free days, but they don't give you near enough for what they ask you to give up in return) in order to see those fantastic post free sales they promise you. Clockwise did make the top 100 and there was a couple weeks where I basked in a post free sales glow. My middle grade did not, so there was no significant sales payoff.

2)You have to pull your book from everywhere else. For THREE WHOLE MONTHS. That's a long time when you're waiting for it to pass. Two and a half months of mediocre sales on Amazon with no option of growing a market anywhere else. I'm telling you this because I believe I'm not the only one with this kind of experience with Select. (Am I? Am I the only one? o.O)

And it's not that easy to get your book back up on those other sites anymore. Smashwords no longer distributes until you've been accepted into their premium catalog (probably a good thing for quality control), but it's taking forever.

see tab at the top for the list of authors and our books
The Smartest thing I did was join an on-line group of other like minded writers. We call ourselves the Indelibles.  I highly recommend this. If you're not part of a group, start one. I can't tell you how many emails fly between our members everyday (A LOT). It's the go to place for every question one of us might have. No matter what it is you need to know, someone in our group has the answer. Plus, they're funny and known to go off topic on occasion (way off :)) We also offer each other practical and moral support. We have each others backs.

I've learned so much from these women and would be an emotional, ignorant mess without them.

The thing is, Indie Publishing is still a relatively new thing and what works and doesn't work is always changing. All you can do is try different things and see what works for you.


We have a saying at the Indelibles: it takes a "herd of turtles."  Meaning, many books moving forward slowly over the long run. That's the secret to Indie Pubbing success.


How about you? What's your smartest and dumbest move in publishing?


12 comments:

  1. So you're letting Clockwise free in the wild in order to advertise Clockwiser?

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    1. That's the idea. And soon book 3, Like Clockwork.

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  2. That's interesting. But yes, I have heard different things from different authors as far as that Amazon select program goes. Thanks for sharing!

    I think the dumbest move was me not getting the option clause out of my publishing contract. That has bitten me in the butt so much. But now I know I have a little more power to negotiate--esecially with self-publishing as an option now.

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    1. Do you mean the option for them to get first grabs on your second book? or other options?

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  3. I went to Amazon and entered the link. I hope it helps you!

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  4. Great post!

    I have only just released my book this week so I don't know what the dumbest thing I will have done is yet :/ I'm still a nervous wreck. But I am already glad that I did it, wherever the journey goes. Indie was the only way for me. So I think deciding to go for it on my own instead of playing the query/waiting/agent/waiting/publisher/waiting game was the smartest thing I've done for myself so far. That may be the road for others but it wasn't for me, I am sure of that.

    I did the Amazon thingie there for you just now (hope they fix it. I read the terms of that select thing and said eh, thanks but no thanks. sorry you've had so much trouble with it.)

    Can I ask...how do you FIND a good indie writer's group that will have you? I don't know where to begin. I attend Indiechat every Tuesday night but aside from that there are only a handful of Indies I know well enough that I can chat with them about questions and things. Any advice on that would be appreciated.

    Wishing you the best of luck with the series (Clockwise is already on my Kindle I just haven't had the chance to read it yet!)

    bru

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  5. Elle, I just read Mark Coker's new marketing book and he warns writers about the dangers of KDP Select for the very reasons you state. When I read it, I thought: "of course you would say that; you own Smashwords." But it seems his point is a valid one.
    I will head over to Amazon to make the comment about Clockwise.
    I need to continue reading Clockwise when I catch a break from writing and life's other vast surprises these days. I've not read for pleasure in over a month.

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  6. I love this post (and YOU! and The Indelibles!)! I think I've already done the price match, but I'll go see if it will let me do it again. :)

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  7. Did the price match for you. On my Cupcakes novella the KDP worked well. It boosted the sales of the first book. I don't yet about my YA - The Messenger's Handbook. Thanks for the post. It's definitely an interesting time in publishing! xo,

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  8. I've enjoyed the Indelibles blog and chats - you're a great bunch of people! :)

    And I did the Amazon thing for you :)

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  9. You guys are awesome. You're pioneer turtles--leading the pack and paving the way! Best of luck to you, and thanks for sharing your ups & downs! :o) <3

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