I'm author ELLE STRAUSS and welcome to my website!
I write fun, lower Young Adult (teen) fiction to do with whimsical things like time-travel, fairies and merfolk.
When my serious side peeks out, she's called LEE STRAUSS. She likes to write upper YA about real things that have happened in the past, or made up things that could quite possibly happen in the future.
This blog is about books, mine and other fab authors', but occasionally I'll share about other topics.
Thanks for dropping by!
Wednesday, April 11, 2012
Why DO authors drop their prices?
Then it goes on sale! For .99!
And you feel so ripped off.
I get this. No one likes to feel like they just threw away two bucks.
So, why do authors do this?
I'll tell you why, but first I have to say there's no good time to go on sale. There's always going to be someone who bought the day or so before and you know you're going to tick someone off.
Here's the review to prove it.
Ok, I enjoyed Clockwise and would write a rave review about it but I just noticed now coming to write the review the book I bought a few days ago for 2.99 it is now only .99. That just irks me beyond words! Why do authors do that? This is not the first time it has happened to me. I may give up buying books over .99 from now on.
Anyway, buy the book.
If you're a reader and you want to know why authors do this, here are the reasons:
1) We need to sell books in order to justify all the time and money spent writing and publishing them.
2) Amazon is set up in such away that the more people who buy your book (at any price, even free) the more they will tell people about your book and the more people will buy it. It's the algorithm merry-go-round. (B&N and others have even less effective ways to get word out about your book.)
3) If you find your book isn't selling enough at the price it's listed in order to hop on that merry-go-round, then you have to lower your price so that you can.
4) You can only hope that people who bought at the higher price will still think they got good value at 2.99 and will still enjoy reading your book while they sip the 4.50 cup of coffee they bought at Starbucks.
So now you know why.